Tim here with a quick video to start you off my web traffic course.

This is a video I put together showing you some crucial information you should know about web traffic.

Understanding the concepts in this video is absolutely vital so I urge you to go watch it now.

Hope that helped explain a few of the basics.

In the next part of my web traffic course, we will begin looking in depth to some of the best web traffic strategies.

For those that haven’t subscribed to the free course, you can do that  at the link at the top right above.

All the best.

regards,

Tim

Tim here with something here that a lot of people have been asking me about.

Let me explain…

Ever feel bamboozled and unsure of which “exact” traffic strategies you should be using today?

Literally everyday someone is claiming to have the answer to the best method of building web traffic right??

I bet that sounds all too  familiar right?

In your heart you probably know many of these claims are “pure hype”, and are simply the result of smart marketers at work!

Wouldn’t it be refreshing then to get a summary of all the  MOST IMPORTANT & EFFECTIVE web traffic techniques available in one ebook?

In other words imagine having a working understanding  about every major web traffic strategy out there.

Wouldn’t that make it a but easier to know what you SHOULD be focusing  on?

Well…

Welcome to The Lazy Web Marketer’s Web Traffic Handbook!

Inside you’ll find an explanation of the  best ways to obtain massive numbers of visitors to your website!

Below is a sample of what I cover in the book!

•    Introduction – Web Traffic and What it Means to You
•    Affiliate Programs – Get Other People To Do Your Marketing!
•    Forums – Expert poster makes good, massive traffic entails!
•    Mailing lists – Sell once, sell twice, and then keep on selling!
•    Video Hits – Chart your way to success!
•    Auto Responders – Automate your sales success!
•    Offline Advertising – Another world, another market!
•    Online Classifieds - A Spam Paradise, or a huge Opportunity?
•    Viral Marketing – Infect Everyone with your Message!

•    Press Releases – Public Relations for your website
•    Paid Traffic – Paying for People to Visit Your Site
•    Pay Per Click - The Joys of making the Search Engines Rich!
•    Article Directories – Submit once and get traffic many times!
•    Co-Registration – AutoResponder MeltDown!
•    Joint Ventures - The Power of Partnerships!
•    PodCasting – Get Your Message To The Masses with Audio!
•    One Way Links – One way to Great traffic!
•    Question and Answer Sites – Answer Your Way to Huge Traffic!
•    Hidden Gems – Using Less Popular Search Engines!
•    Teleconferences – Talk your way to success!
•   Tools of the Trade – Using the right products is vital!
•    What To Do Next?

The 120 page Web Traffic Handbook will discuss in detail each of these traffic techniques to make it easier for you to decide which ones you should spend your time on.

Since you are loyal enough to remain on my email list,  you get a 50% discount here (limited time only).

Your copy of the Web Traffic Handbook will cost just  $19.95.

My 30 Day Guarantee

If you don’t think this is the absolutely BEST Web Traffic ebook for under 20 bucks, email me for a full refund and I will cheerfully give it to you.

Here’s the order button below for the Web Traffic Handbook. Get this while you can.

EASY ORDER PROCESS

1. Enter your first name, last name, and email address below before clicking Add to Cart button.

You will be taken to a PayPal payment page.

2. You can pay either with your credit card or with your Paypal account.

3. On completion of your order, click the “Return to Merchant” link  and follow the instructions, and check your email  for download access.

best regards and enjoy,

Tim Buchalka

Maybe, but you knew that already, right?

Thanks for filling out that survey, it really helps me in figuring out what content to produce to help you and others like you out.

Take a look at this cool video I made about viral marketing while you are here… It’s all about using the power of giving away content to attract a huge number of visitors to your website.

Enjoy!

Cheers

Tim Buchalka

Got a favor to ask you.. Was wondering if you could take a few minutes and tell a few of your friends about my web site, so that they to can get the same killer information you have been receiving.

It’s super easy to do, and I’ll even give you a bribe for doing it. A free copy of an ebook I wrote about web 2.0 traffic if you invite 5 people.

Why am I doing this? Simple really. To help more people get web traffic to their web sites. So by inviting 5 (or more) friends, you’ll be helping them out and getting a free copy of my ebook.

Has to be a win-win, right ?

Here is how to do it….

Step 1. Fill in your first name in the “Your name” box below.

Step 2. Add the first part of your email address (the part before the “@” sign) in the next box.

Step 3. Choose which of your email accounts you would like to invite some friends from using the ‘drop down’ menu.

Step 4. Enter your email address password ( no record is kept of this).

Step 5. Click the “Next” button. You will be taken to a new section that asks you to choose which of your friends you wish to invite).

nb. It’s advisable you only invite those friends that you think will most benefit from our free information. By doing this, you stand the best chance of having most of your invited friends visit our website (which helps you automatically qualify for our second gift).

Once you have chosen which friends to invite, Click the “SEND Button”.

That’s it. Each person you invited then will receive a brief email that says you suggest they visit my website. They only receive 1 email and I do not have any record of your friend’s email addresses for confidentiality reasons.
THE OTHER WAY TO USE THIS

If you have any trouble, you can instead use it this way.

Step 1. Click the “Manually add Emails” link at the bottom right of the form above.

Step 2. Fill in your name and email address in the top 2 boxes.

Step 3. Add your friend’s first name and email address.

Step 4. Click “add”

Step 5. Repeat step 3 until you have added all the email addresses you want.

step 6. Click “SEND” and you are done!

Thanks for your help, I really appreciate it, but more to the point, so will they

Cheers

Tim Buchalka

Blogging can be a fantastic way to get more traffic charging full speed to your website.

The good news is that setting up a Blog for your website is surprisingly easy but there are a few caveats and things you need to change to ensure your blog is setup correctly to get maximum exposure in the search engines.

Before we start discussing what you should and shouldn’t do with Blogs, let’s take a step back and define what a Blog actually is.

A Blog can be thought of as a simple, public online diary where you can write entries (posts) into the diary.

Being public, the posts can be viewed by anyone who happens to surf by your site, and hopefully you have lots and lots of people reading every post you make, and contributing to your Blog in the form of adding comments, looking at relevant links you add to your blog, watching audio and video, and hopefully linking to your blog from their website, if they happen to have one.

What is particularly attractive about Blogs, is that the entire process of Blogging is very simple to do, mainly due to the great quality of Blog software available that you can install on your website.

Decent Blogging software provides all the functionality you need, the management of posts by yourself (and others), the categorization of posts (something that is essential) and even the process of telling other blogging websites every time you make a new post automatically.

Automatically telling other sites about your posts is a huge plus since it’s getting known on the Internet, without the need for you to be having to manually “submit” your blog in order for people to find out about it.

Now in my opinion, one of the most important things to ensure is that you don’t just use the Blog as a sales page (I recommend you leave the selling of your products and services to your actual sales page on your website).

Obviously you will want to talk about your products and services, and the benefits visitors will get in using them, but I believe it’s important not to have an all out sales pitch, as that will tend to turn off visitors who may be seeing your message for the first time. I also recommend you talk about non-business stuff, information about you, the person, some of your interests, things you have found of interest on the Internet, etc.

When people read these personal posts, they get to know the real you, and form a relationship with a “real person” and not a nameless website, and this can only assist you in future sales with these people.

A Blog also allows (and in fact encourages) participation by visitors, who can post responses to your entries, and this is often a great way to stimulate interesting conversations. Good Blogging software will allow you to remove spam responses (where visitors or programs “write” messages directing people to their site) as well as to moderate conversations that are in appropriate or off-topic.One of the best reasons to use Blogs is to help you rank highly in the search engines. The search engines love Blogs, provided they are providing relevant and quality content.

To give you an idea of how important search engines see Blogs, Google bought one of the largest Blogging sites out there (blogger.com). Having a focused relevant site with interesting and useful content can only help you in your journey to find true search engine love.

If you have read any of the other articles on this website, you’ve probably gathered that I preach relevant useful content. Blogs are no different than other web traffic techniques, you need to ensure it’s relevant, and ensure your separate your posts into logical categories.

For example if you have a website about software development, you may make posts discussing programming generally, other posts about training for software developers, and more posts about a specific computer language like Java.

It’s vitally important that you don’t just lump all posts together for a number of reasons. Firstly, people coming to your Blog may have a specific interest in some of your posts (training for example) and may find it hard and frustrating to easily find all posts you have written on training if you have not clearly defined categories (and allowed posts to be searched/sorted by these categories).

Likewise the search engines may view your Blog as less relevant if you lump all your posts together than another Blog elsewhere that has posts clearly defined in categories. Search engines very much prefer categorization of information and reward websites that categorise correctly with high search engine rankings.

The most popular open source blogging package is wordpress. Check that out online.

Wordpress is a free blogging package (yes nothing to pay!), and is extremely flexible and easy to use without sacrificing anything in power and flexibility. I use this package and recommend you do as well.

Because of its popularity many Web host’s have it available for installation on their websites for you with “one-click” installs.

So what should you write about in your Blog? Good question, here are a few ideas: -

1. Your products (duh, obvious one here). Don’t do the hard sell here, remember here you are trying to generate a bit of interest about the product, perhaps from visitors to your Blog who know nothing about your products, think of it more as a pre-sale to entice them to click on the link when the sales page hopefully weaves it’s magic.

2. Free valuable content – Found a decent product from a competitors website?, Found a free tool that made life easier for you, etc? Write a review and link to your competitors website. Focus on making your Blog interesting to read and of value to the reader. If you can think what the Blog looks like from the visitors perspective you are halfway there to making it work well.

3. Personal posts – Not related at all to your products, may be related to your life, on holidays somewhere? Cute little “human interest” stories. I’m talking about the type of stuff that visitors can relate to, and can bring out the real you. An example on my Blog is my discussions about diet and exercise. This has nothing at all to do with my products but I am sure a lot of visitors will be able to relate to my battle to beat the bulge. Normally this “intermixing” of content would be a definite “no-no” because it would have the effect of diluting the importance of your website, but this isn’t your main website, and it’s not on your sales pages, it’s on your Blog. I got lots of emails from other blogs from visitors where they took the time to write me about some of these personal stories and many ended up buying products from me at a later date.
4. What about Video and Audio? Absolutely! Again check out my Blog and you will see to the left of the page I have a series of links to audio and video I have produced. Although it’s a growing area, the vast majority of Blogs out there don’t use audio and video and in my opinion it’s a mistake because they are missing out on a lot of traffic!

I hope you have now realized the power of using and maintaining a Blog, it can be the ultimate web site promotion with the result being increased web site traffic.

If you have a particular interesting in making search engine company investors extremely happy by paying endless amounts of money to the search engines companies, then Pay Per Click (PPC) can be a great way to go.

Just joking guys, PPC is one of the staples in relation to web traffic on the Internet and is a very quick and easy way to get visitors to your site (though you do need to take care that you watch the amount you spend, and set daily limits, etc).

For those readers who are not familiar with PPC, essentially it’s the process whereby the search engines will present your short ad to people using the search engine (on the results page when the results of the users search are displayed).

Usually the ads are shown to the right hand side of the page, but in any event they are usually shown separate from the “normal” search engine results.

You pay for each click a user makes on your ad (no clicks means you have nothing to pay). Usually your ad when clicked would navigate to your website, but sometimes it may be to an affiliates website if you are selling other peoples products.

So in one sense, only paying per click is a good thing, because in theory people clicking your ad have some interest in your product or service, so they come to your website more qualified that a person who may just have happened to surf by.

You really need to spend time thinking about what phrases people would use to get to your website.

You don’t want to be taking chances with this. You don’t want to assume you know which keyword phrases are used by people wanting your websites (or more correctly, the keyword phrases people are using to find solutions to the particular problem they are trying to solve). We really want to know for sure that the keyword phrases we use are correct for your particular market.

In fact I am constantly surprised by some of the phrases people use when searching. Spelling mistakes are common, abbreviations are often used, punctuation can be used inappropriately, etc. The good news is that there are a number of things you can do here.

Firstly you could do some experimentation with the search engines yourself and use all the keyword phrases you think should be used to find products in your niche. Just go to the search engine and type them in and take a look at the results. Are the sites that are returned relevant to your niche?

In other words if you positioned yourself in that area would people searching in those categories find your websites content relevant (it goes without saying that you have great content, right?).

If the answer is yes and you think you would find it relevant, jot down the keyword phrase.

Also take a note of the number of sponsored links (advertisers) usually listed on the right or top of the search engine results (usually it explicitly mentions they are sponsored links). The actual number is important because too few could mean that perhaps the keyword phrase is not commonly used (but it could also mean you have found a golden nugget, that is a particular keyword phrase that is being used but not being actively targeted by Advertisers).

Too many sponsored results may mean the keyword phrase is heavily used and it may be expensive to get your sponsored links working (but again this could be a golden opportunity for you).

In general the search engines put the sponsored link that has bid the most money at the top of the list, so a quick way to ensure your up front is to pay the most (and bid more than your opposition).

However bear in mind as well, that the search engines also sort-sponsored links by the click through rate (CTR), in other words the number of times a sponsored link is clicked versus the number of times it is shown on screen in search engine results.

A sponsored link with a higher CTR indicates that more people are clicking that link, and you will find a sponsored link with a high CTR will rank higher in many cases that other sponsored links even if they have bid less money. So it is possible to have your cake and eat it to (or in this case to bid a smaller amount and have you sponsored link appear higher than your competitors who are paying more for their ad’s than you are!).

Of course to do this (get a higher CTR than other sponsored links) you need to draw attention to your ad, so your content (ad) must be more compelling than your competitors. Given the lack of space in these ads you need to be really creative to get your link clicked on more often than your competitors (even if your happy paying more than your competitors per click).

The number one sponsored link is not always going to be clicked more often than other ads, especially if it does not give the person moere of a reason to want to click it, than the ads near it.

Whatever you do, don’t just set-up a PPC campaign and leave it unchecked. Even if your having some success, make sure you go into the campaign details by logging into the search engine website for PPC marketers, and then check out the stats regularly to see how you are going because things can change very quickly as new competitors come into the marketplace.

You need to be continually checking your keywords, CTR’s of your ads, and fine tuning and tweaking to run things optimally. I am not suggesting this needs to be on a daily basis, but it just depends on your particular campaign and your market.

This is probably a good place to discuss link tracking on your website.

You can purchase software that gets installed onto your website that makes it really quite easy to see the traffic coming to your website and where it originates. It’s a good idea to do this to work out how much traffic your getting from your various sources (PPC, free Google search, press releases, etc).

The other reason why you want to be checking your ads frequently is that over time you will certainly find some ads performing better than others. You can see at a glance the CTR of your various ads, but also with link tracking it’s possible to work out the ads that are actually making you money (people are actually buying off the ad in higher proportions to other ads).

PPC is a fantastic way to get instant traffic to your website, just make sure you are doing your sums and keeping track of your expenditure and of course checking your ads regularly as well as what your competitors are doing and offering.

The human mind thinks in pictures, so a good video will “stick in the mind” of people generally, particularly if it a little “out there” and different to some of the boring video “sales pitches” that are easy to find online.

Of course the Video should offer relevant and useful content to the viewer as well, so make sure that it is interesting and fun to watch as well as being relevant.

Having relevant, great quality, and useful content is vital to your online success.

If your website is all about dog training, and the video you produce is about computers, well your probably not going to get a great response are you? Unless you happen to be selling a method to train dogs to use computers, in which case that would be a great idea! Showing a dog “typing” on a computer!It’s vital that you provide relevant, and useful content and give the viewer a reason to take action (hopefully visiting your site).

Once they get to your website (assuming the video is posted on YouTube or another video content sites) then your other marketing methods kick into gear. Obviously you can also place Video on your website in which case it’s more of an “added-value” to keep the visitor on your website. That said more and more Internet Marketers are “getting” Video.

The use of Video includes things like uploading content to youtube.com (you have heard of them, right? Google paid $1.3Billion dollars to purchase the company!). Every man (and his dog) is uploading video content to YouTube, so why not you?

Now if you not as good looking as me, don’t worry you can still make a successful video. You see the video doesn’t necessarily need to show you in the picture, it could be a PowerPoint presentation, a web page presentation, or demonstration of some software.

What you are trying to do with Video is capture the interest of the viewer. You need to make a connection with him/her so that they are hopefully interested enough to visit your website in the future, or stay at your website to find out more information.

Now I know my good looks and pleasing personality and lovely Australian accent make me an enticing easy sell to viewers, but if your not fortunate enough to possess all these traits don’t despair!!

All jokes about my “good looks” aside take a look at some videos (do a search on google for 50 million hits, and see if you can find me on page 1!)

If someone like me can produce something like that, then surely you can. Maybe you actually found my website from a video. If so, how’s that? Proof that video works that’s what!

And if not, remember this. Youtube alone has tens of thousands of videos played EVERY day, think about the number of people who are visiting that website, that’s a lot of people, and because people can search by category they can find your video.

Don’t ignore a potential goldmine here! Part of being success as a marketer on the internet means you need to ensure your grabbing as big a share of traffic as you can. It doesn’t make any sense to ignore this market does it? In fact it doesn’t make sense to ignore any traffic strategies (within reason) does it?

Camtasia is the product that I use for all my video presentations, and it is so simple to use and easy to setup, you just can’t go wrong. About the only thing I can complain about is that there is not a mac version.

If your interested in Video on your website but the price of Camtasia is a little too much for you, consider Easy Web Video (the name of the product).

It’s a simple way to get Video on your website in next to no time!I also have a real video recorder that I use from time to time, it just takes a little investment of time to find out about the technology (how to convert file formats, etc) but once you have that information, your good to go.

Camtasia has the ability to link into a webcam, which really makes it a neat solution. In fact that is how I did the Video on the front page.

Now the next problem you may face is uploading videos to the various video services. Like search engines they are many video websites, and it can take some time to individually upload videos to each site, ensure they are working, etc.

I found, in my online travels a very useful video service. This one is not a website, but an actual software product. Unfortunately the package is not free, but the good thing about it is that it will allow you to upload your videos to multiple sites quickly and easily and automatically by using the software on your desktop.

Check out Video Upload Pro.

Of course, you don’t need to use automated software; you can still do it yourself, but keep them in mind if you find that you are wasting lots of time doing manually what could be done automatically.Hopefully I have convinced you that you need to be using video content on your website. It’s a fantastic web site traffic promotion.

So what is Viral Marketing? It’s really just a method to get your message out to as many people as possible by word of mouth. In other words the idea is to spread your message much like a computer virus would spread.

“Infection” in this case though is a good thing; in this context it’s people becoming aware of you and your website.

Now the actual message can be in many formats, from an email, a video, an audio file, and more. The idea is to get people who already have your message to spread it to people they know, multiplying your message spreading exponentially.

First, let me make it very clear that I am not talking about sending Spam out to millions of people. Apart from the legalities of doing this, sending spam is just dumb, because it’s not wanted, and is certainly not going to spread is it, after all if it makes it past the spam folders and actually makes it into someones Inbox, it’s just going to get deleted when it is read isn’t it (that’s if it even gets read).

Here we go with what seems the topical phrase of all my articles, “Relevant Great Content”. Yes nothing has changed, you need to give value to people who have received your message so that a) they may want to take action with it, and b) forward it on to other people.

So how do we get people to do this? How do we get people to actually pass on your message to someone else?

First things first, it has to be something relevant and useful. In other words it has to have value (real or perceived). The person who has received your message has to believe it will give value to someone else (and/or them!) before they will pass it on.

One thing I have found in this industry is the power of partnerships; it’s a lot easier to get you message out there if you have friends in the industry with large mailing lists of their own.

Let’s say you have released a new e-Book. You currently have a mailing list of 1000 people who have expressed an interest or actually purchased something from you in the past.

Your e-Book is, of course in a related niche so you feel sure you can generate some interest in your mailing list so that is the first place to attack.

Now you do have an affiliate program in place don’t you? Read up on the details of why you need an affiliate program in the affiliate article, as this is a vital step because decent affiliates will market your product to their mailing lists and contacts, and this is the power of viral marketing!

Let’s say you have 100 affiliates and each has 1000 customers in their mailing lists. Suddenly you have leveraged on your affiliate and your message is broadcast to 100,000 people in addition to your 1000 people in your mailing list.

Taking it to the next level imagine if your affiliates have affiliates of there own, see how the numbers can grow exponentially?

Now this example is about affiliates, but there is also no reason with the right message that you can’t get your customers doing the work of the affiliates by forwarding your message on to their friends.

In these cases the primary motive is not making money, but it may be because they think your product is great and a friend would benefit from it, or they just think it’s cool and want to tell the world.

Ahhh the power of word of mouth advertising, I tell you there is no more powerful force in advertising then getting your customers telling their friends how cool, hip and fantastic you and your products are (I’m sure you’ve told all your friends about me, haven’t you?).

If you can get customers telling your friends about your product and then once they sign up they tell their friends well you can see that it will take no time at all to have a huge response to your message!

You’ll be needing to buy new servers for your website because the old one has melted with the overwhelming traffic you have received (did you like how I got a reference to my website in between the valuable content?).

Ok Tim, I hear you saying I get the message that this Viral stuff may be handy, but how can I actually use this stuff on my site.

Well firstly, a great technique I used is included in with the master Mike Filsaimes Butterfly Marketing product this has Viral Software included for people who can easily pass on information about your site to other people. They actually automatically get a box to enter friends email addresses, etc.

Pretty well no other method will get you more traffic than Viral traffic because let’s face it, Viral traffic is effectively word of mouth advertising (assuming you have set it up properly). Some of the coolest sites on the Internet exist and grow in member sizes every day due to these techniques.

One of the most untapped areas in web traffic is the use of online press releases.

A press release in this context is effectively a short attention-grabbing article you write and submit to popular press release web sites. These websites then syndicate your content to many other sites and other news feeds, spreading the message dramatically and in many cases generating huge traffic for your website.

For a discussion on offline press releases please read the offline advertising article, which goes into significant detail about all things you can do offline to increase your overall web presence.

The cool thing about press releases is that they also get picked up by the search engines, and can bring you traffic time and time again in the future.

Why is this important I hear you asking? Generally the search engines rate the major press release websites highly and index their contents (and thus your press articles) very often, often numerous times in a day! This gives you a one-way link from a quality site (read up on one-way links in another article on this Website.

In the case of new websites, issuing a press release is in my opinion essential because it will get your website indexed by the search engines very quickly.

More to the point, a press release you have submitted to the various press release websites may well rank higher in the search engines that your actual website itself, while you are building up your rankings for your website so it’s a great way to gain exposure quickly and efficiently (people can visit your website from the link in the press release).

One of the most popular press release websites is P.R. WEB so I would recommend you start with this site.

Now be prepared to pay in some cases, because not all press release websites are created equal. Whilst it is possible to find free press release sites, chances are that you are not going to get anywhere near as much traffic from these sites as you would from the major ones, so I would suggest you focus on these first and then move on to the other sites once you have done that.

Remember Search Engines love great content, and search engines love press releases. Believe me when I say press release sites are spidered (indexed) very frequently by the search engines.

So you have decided that you want to use a press release for your website. What should you actually write about in the press release?

Another interesting question. Thanks for asking. The contents of the press release depends on what you are trying to achieve. No surprises there, right?

Firstly it has to be attention grabbing, as does any article to grab the attention of the reader, and the actual content, should be relatively short sweet and to the point, with a call to action. That is, to give the reader the urge to actually click your link in the press release to visit your website.

You don’t want to be wallowing in self-promotion and telling everyone how good you are (they will find this out soon enough when they visit your website). Rather, you want to convince them that they should be visiting your website, and that there is a benefit to them (the reader) of doing so, and that they should do so right now!

You should write your ad for the “press” because the “press” will be the people who will initially read your release and determine the relevance of it, and how hard they “push it”.

If they see a benefit to a reader in the article it makes sense for them to promote it because more people will be interested in the press release and their website also benefits as a result (from visitors reading your press release because the press release is actually stored on the press release website).

For example, if your releasing a new eBook on Web Traffic, then perhaps a heading like the following

How To Grab A Massive Surge in Visitors To Your Web-Site Today

And then in the sub-heading and body of the text you would outline what you are specifically offering (but at a high level, because they will get all the specific information they need when they visit the page, won’t they?). Remember this is effectively a “pre-sell”. All we are trying to do with a press release is to get your name or product or service “out-there” and to get people to actually click through to visit your site, where hopefully you have done a superb job of convincing them that you are the site they have been waiting to visit for their entire life (that, or at least to have them think you are worth their time in “poking around” your site for a look-see).

In my opinion you should never delete your press release because leaving it online means it will always be a source of traffic for you, and perhaps more importantly if someone stumbles upon your press release in the future and it is outdated, it can actually work in your favour and give you credibility because it shows your website has been online for some time.

Some ideas for a press release include: -

1. Launch of a new site
2. Launch of a new product
3. A new addition to the site, for example you may be extending your site to including coaching to your customers.
4. A major new event in your life – e.g. forming an association with a key industry figure, a new seminar, etc

The list is endless. Remember that your press release needs to be relevant to the reader and not just a hard sell if you truly want to maximise the traffic to your website.

Give the reader a reason (and a darn good one) to visit your website, make them compelled to get to your website.

What about if you think you will have difficulties writing a press release?

Well firstly you shouldn’t think like that because writing about yourself should not be that hard, should it? Let’s face it, if you write a press release and it does not work as well as you expected, just write another one! You will get better at doing it the more you practice.

If you really don’t want to do it, or are looking for ways to outsource this type of stuff (and outsourcing is a great leverage tool) freeing you up to do other things, then some of the press release sites do offer the ability to write a press release for you.

Obviously this would be at an extra cost but you just give them the basic information, pictures, etc and they will put a press release together for you. Prweb offers this as an option for an additional $100 (when I last checked their website) and that’s not bad value. As part of the process they will call you to discuss exactly what you are after.

In summary, don’t ignore press releases they can provide great levels of traffic as soon as the press release is released and then in the future via the search engines.