Keywords are the key phrase or phrases in your web content, that allows people to find your website through a keyword search at search engines. A website that is well optimized for search engines generates web traffic.
That is to say, you must know how people are looking for the information, goods or services that you offer, in order for them to find you via keyword searches, otherwise they’ll end up on one of the many other search engine results which are providing the same products, information or services like yours.
Therefore, creating a keyword list and doing keyword research is one of the most important steps in search engine optimization. Because keywords are the foundation of you SEO efforts, it’s worth the time to make sure that your keywords are highly relevant to your business and audience and they must be effectively organized to help you get started.
So before you think about anything else make sure that you really do your keywords research properly.