
Understanding how outbound links work in regard to Google PageRank is very important and although outbound linking seems an unusual strategy for gaining search engine traffic, outbound links still play a major role in the overall linking strategy.
Unfortunately, many webmasters do not fully understand why outbound links are so important in the websites. Many of them are still constantly working very hard to ensure that they have as many incoming links as possible.
However, while inbound links are certainly essential, it is also important not to disregard outbound links, as generally speaking they can have a big effect on how well your site ranks with Google.
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