Yes I know, this is a strange topic for a blog post, but I wanted to write this for you to hopefully give you an insight into Anthony and myself and where we operate from.
Both products were very successful for us and both we still selling well when we took them off the market.
If you are in any way cynical maybe you are thinking we did this for scarcity reasons, with a goal of re-opening it in the future hopefully to a flood of new buyers.
Nothing could be further than the truth.
Not withstanding that taking a product off the market that is selling well in order for it to sell well uhmmmm, doesn’t make sense. Why would you bother?
No the real reason is simply that the strategies and tactics with the blueprint worked incredibly well in 2008-2010 but started losing some of it’s punch in late 2011.
We updated it multiple times introducing new tactics, and strategies, but we realized that the entire web 2.0 strategy with building backlinks had become largely flawed towards the end of 2011 and after spending some time soul searching for how we could add new strategies and techniques to bring it up to speed, we realized that because the entire strategy was now flawed (due to the numerous “backlink killing” Google updates of 2012 like google penguin and panda), that the only ethical course of action was to CLOSE it down.
And we did.
When we first launched it in 2008, it was way ahead of it’s time – Internet Marketers were only just becoming aware of the power of RSS Feeds (which the Web Traffic Genius uses) and people got virtually immediate results with the tool. It was one of the best wordpress plugin for RSS submissions.
In 2009-2010 it was much the same (business as usual) with good results with the tool, but in late 2011 we found it becoming less effective – Some of this we put down to the fact that various competitors had introduced copies of our original idea and some were plain just spammers tools – So a lot of people were using it in a way we never intended for it to be used.
I also believe Google started getting smarter about how it used RSS Feeds and gave them less attention, hence the results were not as good as we would have liked.
Still in 2011 and in the early few months of 2012 WTG was still working, just not as well as it once had – It had become the tool you would use in conjunction with another strategy to get results, and did not deliver the results on it’s own that it used to.
In late 2011 (at significant expense) we started a complete re-write from the ground up of Web Traffic Genius because we knew we had to make some big changes to ensure users of the product got the most out of it.
But in 2012 the writing was on the wall with those pesky Google updates – We knew it’s time had come and no amount of rewriting was going to fix the core issue.
That RSS FEEDS are no longer an effective strategy to rank websites.
As a result, despite working for over 6 months developing a new version, we scrapped it and took that product off the market.
Collectively, Anthony and myself walked away from two products bringing in multiple six figures of income.
But you know what?
It wasn’t a hard decision to make – I don’t think even once we questioned the income we were going to lose by doing this.
Our questions were about whether it was possible to fix the products post the 2012 Google Internet Marketing attacks, and when we realized it could not be done, we took them off the market.
Just for the record, we are still providing support for at least 60 days for prior customers, so we are not leaving anyone in the lurch – Hopefully you guys know we would not do something like that.
So there you go, thats where we are at.
One thing you can always count on, is that we will only ever promote products that we know are good and that we have PERSONALLY TESTED and this includes our own products as well!
Enjoy your day and I’ll be back with another post soon.