Attracting prospective clients is pretty hard to accomplish. Grabbing their interest and attention as well as making them stay is even more difficult. It is essential to conceptualize and design your website so that the frustration of your web visitors will be eliminated, thereby maximizing your customer retention.
Here are the reasons why web visitors leave and some tips on what to do in order to make them stay and help your site gain more web traffic.
Terrible Navigation – Nothing disappoints a web visitor more than a website that’s hard to navigate. Complex or inconsistent navigation can cause users to feel helpless, confused and irritated; definitely not the kind of emotion that a prospective client should feel.
Your websites’ navigation should be logical, easy to comprehend and intuitive. Try grouping navigation elements in a central area. For larger website, try adding a site map.
Running ads on your website is a perfect way of monetizing it. However, if you want to maximize the retention rate of your web visitors and lower your bounce rate, you should be discreet in your approach in displaying your ads.
Poor Content Structure – Poor content structure can ruin your conversion and retention rates. Make your site content as well as your contact details easy for your visitors to find. Did you know that 50% of sales of most online business are lost because their potential clients couldn’t find what they are looking for?
Group your similar contents in a clear and concise manner. Try using bold headings in addition to highlighting particular keywords that visitors may be searching for.
Poor Legibility – Bad typography choices, abrasive colors and excessive typographical errors all contribute to poor legibility.
If you can afford hiring a web designer, then you should hire one. The color and the general tone of your website can have a massive impact on your conversion and customer retention.
Registration Requirement – oftentimes the reason that web visitors leave a site is because of the required registration before they can view contents. Barriers, such as forced-registration may cause the visitors to leave and search for another site to find what they are looking for.
Avoid creating a barrier between you and your web visitors. If you require your visitors to sign-up, make sure to provide them what they wanted. You may offer them a preview or a demo of your product or services or useful information.
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